How to Sustain Excellence in Business.
If you feel you have achieved excellent in business by possibly achieving world class excellence or exceeding expectations in all areas of the business year on year then congratulations, this is incredibly admirable but sadly it is just the beginning of what it to become a new ending journey. In business the competition is relentless, understandably everyone wants to achieve excellent in business and with a whole world of competition it’s harder than ever to achieve and sustain excellence in business.
You can stand still, at the top of your mountain, looking at those around you not quite achieving the level of business excellence that you have achieved… but this is the quickest way you can fall back down the ladder and your competition will be quick to look down on you as you have done on them. By definition business excellence your business must not just be resilient but it must be long-lasting and stand the test of time.
To sustain excellence in business you need to understand that conventional goal setting and organisational learning techniques may cease to be effective. Instead you need to instil innovative learning into your business and a creative process. You need to always keep an eye on your business and look for areas of improvement but also look at the market and your competitors, striving to achieve more than imaginable and ensuring what you offer customers and clients is better than what the competition can offer the same customers and clients.
Maintaining and sustaining excellent in business is a lot more challenging than achieving excellence in business because it is hard to find areas of improvement when you feel you have achieved excellence in business and this is where many businesses lose their direction because they have no goal or target to aim for.
If a business follows the same standard directions and the approach of management remains unchanged the benefit and effectiveness of these approaches will start to decline over time and in some cases the effectiveness will disappear altogether.
To sustain excellence in business you need to go beyond the standard that is expected of your business at all times, and continue to do so. You need to refresh your goals and targets and refresh the ways in which your business changes and learns. Only then can you sustain excellence in business.